The joint venture between Solidere International and the Government of Ajman, Al Zorah Development company has launched an OOH advertising campaign on the billboards of Dubai, presenting its residential and commercial plots for sale. On a simple white background, the visuals showcase Al Zorah’s residential and commercial plots, highlighting that the plots are “starting from AED 395,000” for sale. Moreover, the ad copy shows that the plots are “Freehold for all nationalities” with “2 years payment plan”, promising to own a “Read-made Architectural Designed” in a Gated Community. Besides, the ad copy adds a contact number to dial for more details. This campaign was launched during May with limited locations; on UniPole Billboards at Sheikh Mohammed Bin Zayed Road and Hoarding Billboards at Al Ittihad Road. Moreover, it has shown up on Lampposts at Sheikh Ammar Bridge in Ajman
