2XL launched a substantial awareness campaign to establish its brand identity as an Emirati retail company that offers sophisticated and luxurious home furnishings since 2000. The product designs are mainly inspired by classic French composition and the campaign reflects that 2XL symbolizes your distinct and unique lifestyles and home décor preferences. The visuals of the campaign show that the company has a strong passion for modern outlooks and contemporary furniture arrangements that go beyond timeless classics. The product range offered truly optimizes modern households with all the major and minor necessities. The ad copy portrays distinguishable sub-genres of home furnishings and décor that include; accessories, storage, lighting, bedding, living room tables, shelves & cabinets, TV stands, dining room necessities, mattresses, wardrobes, as well as kitchenware & serve ware accessories which are relatively hard to find. The whole campaign gives grand and posh vibes which are exciting for customers intending to redecorate. The campaign appeared through Dubai's streets and highways during the month of May as well as in the sixth-largest city in the UAE, Ras Al Khaimah where the megastore is opening a branch. The campaign was distributed as both Uni-poles and Lampposts in primary streets including; Sheikh Mohammed bin Zayed Road, Khuzam Road and Sheikh Muhammed bin Salem Street.
