The designs for the CHANEL eyewear 2021 collection has lightened up the billboards of Dubai with an OOH advertising campaign, bringing up frames with a strong and feminine appeal, reinforced by refined and valuable elements. This campaign appeared after featuring Keira Knightley in its previous OOH campaign to promote the all-of-a-kind Chanel Coco Mademoiselle perfume. This OOH campaign is featuring the Dutch fashion model Jill Kortleve as an ambassador of Chanel, wearing rounded sunglasses from the 2021 collection, enhanced by a minimalist framer that is embellished by the renowned double C of Chanel, also is adorned with black acetates and sequins. It is worth mentioning that the new collection is 100% protecting skin from ultraviolet rays and ultraviolet B rays, this is due to the Gray gradient lenses which are UV category filters. This new campaign emerged in the first week of June with a limited location, specifically on UniPole Billboards at Sheikh Zayed Road in Dubai.
