The renowned automotive dealer, Al Mansour Automotive has launched a new OOH campaign on Cairo’s billboards, bringing back the contemporary sedan MG5 to the OOH market. This campaign appeared after promoting the fast energizing motor MG6 in its previous OOH campaign. The visuals showcase the bold design of the all-new MG5 sedan on road, revealing its interior part which is definitely an extreme comfort, as it features a 360-degree view camera that comes with other cutting edges automotive technology, designed with all the comfort that you need. Stepping inside the MG, the electronic seats of the car are furnished with leather and fabric upholstery to provide an indulgent and harmonious driving environment. Regarding the ad copy, it keeps the same top-notch tagline Drive in Luxury, highlighting that It's Hard To Believe What's In It, referring to its dazzling features and capabilities with 6 years warranty. On the other hand, the ad copy adds the website and hotline as a call-to-action. Want to know more about this campaign? You can look behind the scenes of this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
