The outstanding real estate provider, Hometown Developments has reappeared on the billboards of Cairo with an OOH advertising campaign, promoting its project Lafayette Village in the New Capital with new competitive payment facilities. This campaign has popped up on the billboards after its last OOH campaign last year. The visuals display the modern and European style design of Lafayette Village Mall on a blended and fused colors background, highlighting that the project is “the most beautiful and elegant projects in the New Administrative Capital” while delivering “5% Down Payment” with “10% Years of Installments”. The ad copy is placing a hotline as a call-to-action to own your unit at Lafayette Village mall. Lafayette Village is an area of 43 thousand meters with large green spaces, located in front of Al-Masah Hotel. It features different units, ranging from commercial, administrative, and medical. In addition, it gathers a range of international brands, garage dedicated to cars, 24/7 security, mosque, watercourse that can be moved by sailboat, large electronic portals, gym, social club, restaurants & cafes, free high-speed internet services, kids area, and largest artificial lake. Having so many questions regarding Home Town’s campaign? You can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.
