Etoile Patisserie launches new teaser OOH campaign just in time for Ramadan celebrations. Abu Mehrem’s Egyptian bakery of French name, which has already spread into 5 branches across Cairo, is well known for offering both oriental and western pastries and sweets. The ads of this outdoor campaign contain simply a teaser contradictory ad copy telling viewers not to eat kunafa, one of the most popular sweets of Ramadan. Guess there will be a revelation second part to this campaign! With mega-signs, billboards and as well as some light boxes, the bakery sends their bizarre message in certain districts of Greater Cairo.
