The largest airline in UAE, Emirates Airlines has landed on the billboards of Dubai with an OOH campaign, ensuring that passenger’s health and safety remain a top priority to them and promising a world-class flight experience. The visuals display an aerial view of a plane from Emirates Airlines flying in the sky. The ad copy highlights the phrase “Fly Better”, as a call-to-action for booking your flights, exploring routes across the globe, and discovering world-class services with Emirates Airlines. On the other hand, they are committed to providing health and safety for its passengers, customers, and employees, revealed in Your Health and Safety Remain our Top Opportunity and also manifested by adding the hashtag that says We_Are_ All_Responsible. Emirates Airlines’ new campaign emerged in the third week of May with a limited location; on Digital Screens at Airport Street and Al Ittihad Road in Dubai
