After the great success of hosting the Egyptian Nightingale hologram concert that has been held twice at the Opera House in Dubai on the 27th and 28th of May 2021, MBC Group has launched an OOH campaign on Cairo's billboards to announce the kick-off of the first hologram technology of the late Egyptian singer Abdel Halim Hafez. This campaign has popped up on the billboards of Cairo after previously releasing it on Dubai's billboards which makes it a global campaign. MBC Group brings the Egyptian singer “Abdel Halim Hafez” back to the stage by using hologram technology, so he will be taking the stage on 17th and 18th June at the Mall of Arabia theater in its new extension, gate 11 on the 6th of October city in Giza. The aim of the concert is to revive his work and preserve the Arab musical heritage. Throughout the concert, a bouquet of Abdel Halim Hafez’s most wonderful songs will be displayed for 90-minutes to the fans of the great artist. This campaign uses the same visuals utilized in Dubai’s campaign; the billboards are designed with a classic and nostalgic layout, adding the typography of Abdel Halim Hafez, written in Arabic calligraphy in bright blue color. On the other hand, the visuals feature a small glance of the Egyptian Nightingale's face, appearing on a dark and black-themed background. The ad copy adds a hotline for booking and also you can book & get your tickets from “TicketsMarche.com”. On a white template at the bottom of the background, it reveals that the event is presented by MBC Group and organized by RMC company, also it unveils other partners. Are you eager to know more about this campaign? including OOH types, budget, locations, and more, only visit Monitoring Out-of-home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
