Car Switch raises on Dubai's billboards to encourage and inform target segments that it is now extremely easier to buy and sell used cars through Car Switch's services. With Car Switch, you can now buy a certified car that you can fully trust because there are thousands of pre-inspected vehicles. Car Switch also offers you free guidance throughout the process. The company offers you a hassle-free procedure where you can sell your car with the price that you set and there is also the convenience of doorstep service. Car Switch now offers home delivery, online booking as well as secure payment methods. The activities of the organizations are focused in Dubai, Sharjah and Abu Dhabi in the UAE. The ad copy shows that Car Switch has been given a high review on both Apple Store and Google Play. The campaign embodies a phone that shows that the application is rated with 4.8 stars. The campaign consists of 3 main parts that are color differentiated. The first blue part reflects that users can buy and sell used cars in a hassle-free manner and blue shows reliability and security. The middle part is white and it demonstrates a medium-sized car next to the logo which is a switch. The final part is orange and it shows that Car Switch has earned high online reviews. Orange shows energy, enthusiasm, warmth as well as excitement. The campaign is a relatively new one which started in the first week of June. It was released as a bridge billboard at Sheikh Zayed Rd and Al Khail Rd in Dubai.
