A new concept store for mouth-watering desserts and confectionery has been launched at Citywalk Dubai named Sweet Surprises store. Therefore, a new campaign has climbed up the billboards of Dubai with an OOH advertising campaign to announce the inauguration of the Sweet Surprises Store in City Walk of Dubai. The campaign uses images of kids, as a reference to the proverbial kid in the sweets store who checks out sweets with wide-eyed wonder because of the various and delicious desserts you can pick from classic international favorites to the local and regional desserts at Sweet Surprises store in the City Walk Dubai. Sweet Surprises store comprises 12 popular Instagram dessert brands to be ready to satisfy the UAE’s sweetest of teeth and must-have to try them all. The brands are Special Events, Zo’s Kitchen, Salud, Manuka Wellbeing, Molten Chocolate, Fruit Cake, Madame Choux, Afamia Gourmet, Let’s Popcorn, Hakiki, Tamer Art, and Soülsnacks. The ad copy bilingually highlights the phrase “Treat Yourself To Joyful Moments” and “Visit Us At The Courtyard in City Walk”. This campaign emerged for the first time in the fourth week of May with a limited campaign on Digital Screens at Al Safa Street in City Walk in Dubai
