Just in time for the Holy month celebrations, Indian bakery franchise Monginis launches OOH campaign to promote their specially designed Ramadan cakes. With different shapes like the crescent moon, the Fusion Ramadan cakes from Monginis make up delicious treats with oriental taste. The ads showcase the treats with a slogan that reads “An oriental tart in shape and heart”. Light color backgrounds contrast with the colorful cakes and the hot pink logo of the brand and ad copy. Gates, Large, and X-Large uni-poles present this outdoor campaign at selected locations across the Greater Cairo.
