Orange lights up Cairo's billboards with their latest awareness campaign, establishing the telecom operator as The Best Network. The campaign is considered a massive one since it is available at more than 10 locations around Cairo's urban areas. The ad copy displays 3 main advertising messages which include; Orange has the best offers and deals, it is the best network available in Egypt, and the best digital services. In other words, Orange is maintaining its image as the best mobile corporate that you can use to transfer, upload, download, and call. The campaign also offers consumers a dial code #012# which can be dialed to get additional information on Orange Egypt's latest offers and bundles. The design of the campaign also uses the main colors used for Orange's brand image which is black and shades of orange. The billboard includes icons of social media platforms such as Facebook, Instagram, and Whatsapp. This initiates that Orange's internet bundle puts into consideration these everyday platforms as well as Google Maps. Orange members will not consume their internet bundles in an excessive way while using such applications and this is considered a unique selling proposition. If you have additional questions associated with Orange's campaign, you can check out Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company & analysis system in Cairo & Dubai to know the campaign's budget, types, kinds, locations & more.
