The real estate development subsidiary of Jadeer Real Estate Group, I Capital Development debuts on the billboards of Cairo with an OOH advertising campaign, introducing to the audience its first project in the Downtown area of the New Administrative Capital (NAC), the Cloud 7 Business Complex. It is obvious from the billboards that this project is a medical, commercial, administrative, and hotel tower in a distinctive location of the Downtown area. This project is powered by Jadeer Real Estate Group, which seeks to add a new value to Egypt’s real estate business by integrating sophisticated building techniques and technology. Moreover, this project is powered by Contract Facility Management (CFM), which is specialized in providing total and professional integrated facilities management solutions. The campaign is placing its hotline on the billboard to dial in case longing for more information about the project. As for the visual, it depicts an aesthetic design of a photographed woman’s face in a neon black and white framework, inviting to “See The World With i”. The chairman Abu Al-Khair stated that the Cloud 7 Business Complex covers 3,000 sqm and has a ground floor and 14 upper levels. It is located in the Panorama site with a direct entrance from the northern Bin Zayed Axis and the Green River. Having so many questions regarding I Capital Development’s campaign? You can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.
