The University of Dubai (UD) is a leading institution of learning in the region that is well-known for its honorable reputation in the academic field due to the international recognition and accreditation that it received. UD is dedicated to developing leaders to make a positive impact in the business world, as it offers an exceptional variety of law, IT Programs, Engineering, Business, and Law. Following its recent OOH campaign, Dubai Chamber of Commerce and Industry (DCCI) has released a new outdoor campaign on the roads of Dubai, showcasing the best practices and technological solutions utilized at University of Dubai, as it is shown on the billboards that the UD is the first LEED-certified net-zero energy building in the region. In addition, it uses cutting-edge technologies, referred to on the billboards as “Smart”. As the world goes green, the University of Dubai is keen on driving more sustainable techniques in its operations to reach the point of growing sustainable. The billboards depict the University of Dubai’s smart building. At the same time, on other billboards, UD is promoting its MBA program of Data Science, placing their number for you to know more information. The campaign starts to lure the audience on the roads of Dubai in the second week of May, on UniPole Billboards at Al Khail Road in Dubai
