Dubai’s digital screens are bombarded with Dubai Calendar’s awareness campaign of the legendary, one and only, Egyptian singer and artist; Abdel Halim Hafez. The campaign informs audiences and fans of the first-ever, hologram concert that will be held on two nights, the 27th and 28th of May 2021. The event gives mass audiences the opportunity to see a musical genius like Abdel Halim, put one a powerful performance which is the first of its kind. Abdel Halim is truly one of the greatest artists of his generation and the campaign excites people with the idea that he will be taking the stage at the Dubai Opera. He will be performing a musical extravaganza that will overshadow others. The concert will be approximately 90 minutes long and the latest hologram technology will be used. This promises an exhilarating experience. The late artist is ranked amongst the top Egyptian musicians of all time since he has sold over 80 million records worldwide. Some of his most famous songs include; Mawood, Ahwak, el Hekaya and Minen. Fans will have the chance to listen to some of these greatest hits in an astonishing and unforgettable setting this May. The billboard design is extremely attractive using a simple, classic, and nostalgic layout. The typography of the artist’s name “Abdel Halim Hafez, is written in bright blue with beautiful Arabic calligraphy handwriting to reflect the heritage and elegance of the event. The background is plain black and the design includes a photograph of the artists face with a small glitch which indicates that it’s Abdel Halim’s hologram. The campaign shows that the event is sponsored by 3 main companies which include Dubai Calendar, MBC, and New Dimension Productions. It also shows that booking is via the Dubai Calendar website or the Dubai Opera portal. The campaign was launched in the 3rd week of May and was displayed on digital screens at Al Ittihad Road in Dubai. It is also considered new and the first of its kind since it was inviting the mass audience to the modern holographic event at Dubai Opera.
