The European University climbs up Cairo’s billboards to raise awareness about the faculties available and educate consumers that the university is taking in applicants. It is obvious in the campaign that the university’s location is in the New Administrative Capital and one of the awarding bodies or contractors of the educational institution, is the University of London. The campaign also shows that the academic direction of curriculums follows The London School of Economics and Political Science and the University of Central Lancashire, UCLan. The EUE offers world-class education since they endorse and follow such international universities. The campaign includes separate billboards which raise awareness on the distinguishable departments of academics offered at EUE such as Motorsports Engineering as well as Mechatronics and Intelligent Machines. These majors are fairly new in the educational institutions scene in Egypt and this highlights the EUE’s unique selling proposition. The OOH campaign includes big and bold ad copy of the hotline and online portal for students who would like to gather more information or start with the applying process. The designs of the billboards are very suitable and attractive since some of them have a picture of the Big Ben and a university’s dome while others are simple in design by using logos and the brand colors which are navy blue and dark red. Some billboards from the campaign use photographs of happy students to attract the target audience correctly and clearly. If you have any additional questions regarding The European Universities in Egypt campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.
