The Charles & Keith main brand’s purpose encapsulates a clear message: to transform the latest trends into accessible fashion. Its vision is to be the most admired fashion-forward company and its mission is to offer high-quality products and services with a commitment to perfection. True to its core, the brand has indeed come a long way and is well known for its trendy yet affordable designs that are fresh off the runway. In addition, affordability has always and continues to be a commitment from the brand to its customers. As such, Charles & Keith positioned itself in the “affordable luxury” market, where trend-conscious, low-, medium- to high-income consumers can pay for the brand’s products, often purchasing products in large quantities and multiple styles. In addition, the brand is one of the first few global fashion brands that managed to fill the gap in the market by focusing on shoes and bags, after their launching in the Arabian region especially the UAE, they got a lot of welcoming interactions Charles & Keith campaign billboards popped up recently via Dubai streets, during the third week of April, in limited locations, to sharing Ramadan vibes with their audience, as well as to spread awareness about their recent collections via the 6thStreet.com website and their main website, with mentioning Club Apparel, at Hoardings by Media 24/7 at Sheikh Zayed Road, Dubai
