IG Trading is the world’s most popular CFD trading platform that seeks to be on the audience's side to make money and trade profitably. IG.com is a FTSE 250 business headquartered in London and governed by the DFSA in the UAE. IG Trading is always keen to maintain your money safe in a segregated client bank account with a creditworthy high street bank by trustee arrangements. Therefore, IG.com has returned on the billboards of Dubai with an outdoor advertising campaign to remind people with the very innovative and friendly platforms, calling people to seize the opportunities with this cutting-edge platform to trade. This campaign has made its appearance after its recent OOH campaign. This campaign has shown up on a very simple background with no visuals, just only a call-to-action for the audience to utilize IG.com, appearing in “Trade the market on an exceptional deposits” which translates in Arabic as “تداول الأسواق المالية على منصة استثنائية”. Meanwhile, there is another ad copy that says “Losses can exceed deposits. IG is regulated by the DFSA and registered in the DIFC” to emphasize how the IG trading platform is trustworthy for trading. The vibrant red-themed background according to consumer psychology evokes the feeling of attention, so the use of the red color might be for calling to action toward trading via IG trading platform. IG Trading Platform’s campaign has popped up in the third week of April; on Digital Screens at Al Safa Street in City Walk and Sheikh Zayed Road in Dubai
