The Sharjah Book Authority (SBA) has announced that the 12th edition of the Sharjah Children’s Reading Festival (SCRF) will be held this May, during (19 – 29) at Expo Centre Sharjah, Themed For your imagination, in strict adherence to all COVID-19 measures recommended by the UAE health authorities to ensure the safety of participants and visitors alike. The globally renowned 11-day event will showcase the latest children’s literature by regional and international publishers, with a large participation of writers and experts leading the young generation of readers on a journey of knowledge through an inclusive program of cultural, scientific, and recreational activities. The Campaign visuals popped up at the end of the first week of this May to spread the invitation to the festivals for reading to children which were held in Sharjah Expo Center, from (19-29) May 2021. Via the Uni-Poles at Sheikh Mohammed bin Zayed Road, Sheikh Rashid Road, Dubai. As well as AL Ittihad Road in Sharjah, Mega Com at Heasaa Street, Dubai. Besides AL Ittihad Road, Sharjah, Bridge Billboard at Al Taawun Street, Sharjah. And finally Lamp Posts at Al Taawun Street, AL lttihad Road, Sharjah, and Al Safa Street, City Walk, Dubai