Alfth Group has launched a huge campaign all around Cairo’s top billboard locations to remind people of their heavy existence in the real estate market. On bridges and double-decker billboards, the Group advertises for its brand equity and identity stating that they have been committed to its mission for more than 35 consecutive years. They have established themselves in the Egyptian real estate scene with their motto “Commitment Builds Trust”. The OOH advertisements portray an authentic Arabian horse along with Alfth Group’s logo to gain more familiarity and recognition. The ad copy also states that for each original object, there must be a receipt or guarantee. This proverb is derived from much insight into Egyptian society and it confirms that the number one priority for Alfath Group is maintaining trust and commitment between the organization and its customers. The ad copy also informs consumers that Alfth Group has been working in real estate development for more than 35 years and this is a rare element of real estate which was used for the first time in Egyptian advertisements. The Group also involves their hotline on billboards which is 19571. The full campaign embeds the same theme whether on billboards, posters or bridges and is very consistent in ad copy and graphic design ideas. If you have any additional questions regarding Alfath Group’s campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.
