The Italian luxury brand, Bvlgari Roma, has reappeared recently via Dubai’s billboards with its energetic and mesmerizing digital out-of-home branding campaign to announce its new luxuries collection. The ad visual campaign seems a little bit mysterious this time, featuring a modest lady wearing sunglasses with a chic bag, as well as other ad visuals placing jewelry items, mentioning “Serpenti” on the billboards. Accordingly, Bvlgari is known for its unusual campaign, similar to the last OOH campaign they made to promote its Serpenti collection, through surprising its audience with the rebirth of a snake, then the audience finds out later that it was a part of its Serpenti Forever Collection, including its handbags, shoulder bag, top handle bags, and cocktail clutch. The campaign ad visuals copy appeared during the third week of this April, in limited locations, via Meraas’ digital screens at Al Safa Street, City Walk, Al Mustaqbal Street, Boulevard al shaykh Muhamad bin Rashid, Dubai.
