Year after year, Vodafone Egypt strives to launch the sweetest, most heart-touching campaign for Ramadan, and this year the global brand has again gathered the maximum number of celebrities in their Ramadan campaign. Based on shots of their musical TV commercial, the outdoor ads showcase the celebrities of the campaign on instant-photo frames over the typical Vodafone red background. On the side of every ad, the main slogan reads “The Joy of the first time”, with a tagline that ads the wish of joy for you and those around you. The instant-photo shots in the ads include Tamer Hosny and Sherine singing back together for the first time after many years, Egyptian National Team coach Héctor Cúper celebrating his first Ramadan in Egypt, and footballer Ramadan Sobhi celebrating his first Ramadan out of Egypt, but supported by his former Al Ahly Club co-players. We also find actress Ghada Adel, celebrating the first fasting of her two younger sons, and popular actors couple Amr Youssef and Kinda Alloush, celebrating their first Ramadan together as a married couple. The brand’s slogan “The power is in your hands” has been transformed into “Your joy is power” for this campaign. Certainly, a sparkling campaign full of joy – the ideal concept for the Holy month! With mega-signs, and uni-poles, the campaign spreads all across the Greater Cairo and can be seen in the highest-trafficked roads.
