Due to giving is their number one mission, Egyptian Food Bank has been on the roads of Cairo, seizing every occasion to spread their good deeds, during this Ramadan they keep their announcements through Cairo billboards among the whole month, now they popped up again with a new campaign featuring Food Is Medicine with Arabic hashtag الغذاء_دواء# as continuing spread awareness around how food influences spiritual aspects The Ad visuals mentioned different visuals via multiple keywords food is medicine for hope, spiritual, body, and future, and the ad bottom part mentioning their hotline numbers for any further donations, throughout banks or other ways You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.