Sony Interactive Entertainment (SIE), a world pioneer in interactive and digital entertainment, in which responsible for the PlayStation brand products and services. Since the launch of the first PlayStation in Japan in 1994, PlayStation has been a leader in the industry. PlayStation has returned to UAEs billboards, only a year after its recent OOH campaign. PlayStation Arabia spices up the billboards of UAE with an outdoor advertising campaign, calling to spend quality time together this Ramadan, bringing the message “Play Together This Ramadan” to the billboards in both English and Arabic languages. The campaign shows images of video game mascots and characters, appearing on a catchy blue-themed background with some glowing and delightful drawings of crescent and Fanous (lantern) for evoking Ramadan spirits in the streets. Enter the world of PlayStation this Ramadan, where play has no limits. PlayStation’s campaign turned up in the third week of April with limited locations; on Digital Screens at Al Safa Street in City Walk and also the campaign has shown up at Sheikh Zayed Road in Dubai.
