This month is a good time to do some charity work and give some money. This simple act of kindness provides an incredible sense of satisfaction and contentment. Overall, you are making the world a little less cruel by this simple act. Therefore, the renowned foundation dedicated to treating Women’s breast cancer, Baheya has popped up on the billboards of Cairo with an extensive outdoor advertising campaign to raise donations for building the new hospital at Sheikh Zayed City. This campaign has shown up nearly after a month. Baheya Hospital for Early Detection and Treatment of Breast Cancer was established in 2015 to offer sophisticated and advanced programs specializing in breast cancer awareness, early detection, treatment, and psychological support for women using the latest technology, and it has served nearly 150,000 women during this period. This year, Baheya raises on the billboards the slogan “Every pound is a gift is worth it”, directing all donations and support into the construction of the new hospital in Sheikh Zayed. The foundation aims to eliminate waiting lists as soon as possible by building Baheya Sheikh Zayed branch and bringing the care of female fighters under one roof. The visuals have made its appearance on a blue background, inviting people to donate for Baheya this year in order to treat women and build the new Baheya hospital branch at Sheikh Zayed. The bottom space shows Baheya’s sponsors and also places the different options for donation, so you can donate via web address, hotline for SMS Transfer, and bank account. Learn about Baheya Foundation's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
