Tycoon Egyptian developer SABBOUR has recently launched a new outdoor campaign for ARIA, one of the developments of flagship megaproject Landmark in New Cairo. Co-developed by Kuwaiti real estate company Manazel, the project is back on the city billboards with plenty of color and new images of detailed motifs that represent different features of the compound. The new slogan “Now fully Finished” is emphasized up front in all the ads. Launched during the second half of January, the new campaign can be seen on large and x-large uni-poles, double-decker poles, gates, and billboards on the main roads of Greater Cairo
