Since Honda Motor believes in the power of dreams and turns them into reality, they light up the billboards of Dubai with an outdoor advertising campaign, introducing to their audience the All-New 5th Generation of Honda City 2021 that is based on “Ambitious Sedan” in order to upgrade their lives and provide better living confidence. The All-New Honda City 2021 features premium design, advanced safety, technological prowess, unmatched comfort, rear a/c vents, class-leading fuel economy, and advanced connectivity. Meanwhile, the car’s design inspired by Japanese Katana Blade, which is a curved sword used by ancient Samurai as well as the All-New Honda City 2021 has other sophisticated features. The visuals appear on a white background, displaying the astonishing All-New Honda City 2021 in red color, under the motto “My City My Way” in Arabic is “My City على طريقتي”. This OOH campaign has popped up in the third week of April; on Unipole Billboards at Al Khail Road in Dubai and also via Digital Screens at Al Ittihad street in Dubai
