Largest gold and jewelry designer and manufacturer in the Middle East L’Azurde has hit the roads of Greater Cairo with a new outdoor campaign. The campaign stars actress Nelly Karim as the face of the campaign. The ads feature the actress wearing the exclusive L’Azurde designed jewelry, along with the ad slogan “Shine in all your roles”. Launched in the second half of January, the campaign uses large and x-large uni-poles, gates, T-Pole and some serials combinations in varied locations across Greater Cairo.
