Egyptian developer Novus Stanza has just launched a new OOH campaign to announce an upcoming project in the New Administrative Capital. In the form of a teaser campaign, and without revealing the name or any details about the project yet, the developer lets viewers know that they will be “Launching soon in the New Capital”. The ads portray the regular branding of the company and includes the names of all previous projects at the bottom. The campaign was launched mid-January and uses large and x-large uni-poles, billboards, double-decker poles, and combination of gates and serials across the Greater Cairo.
