After launching their “White heart” campaign, Edita Foods has launched a new OOH Campaign to advertise their now glazed Twinkies. Repeating the same artwork the brand used in their previous campaign exactly one year ago now, the campaign keeps their regular slogan “White Hearted” as ad copy and reminds us that the new Twinkies with icing is stuffed with cream. Launched just before mid-January, the delicious treat can be spotted on lightboxes and billboards in various locations across Cairo.
