One of the global top 100 University, University of Birmingham Dubai, has arrived on the billboards of UAE with an outdoor advertising campaign to be known that the inauguration of the new campus is going to be in September 20 The visuals appear on an attentive dark blue template, displaying an image of the new campus. There is a clear call to action to students on the billboards that says Apply Now, written in both Arabic and English languages, so doors are opened for newcomers for registration. Through a huge font, it adds the message Your Outstanding New Campus Opening September 2021, highlighted in green color to grab attention. Meanwhile, this campaign focused on the fact that University of Birmingham Dubai is Global Top 100 University, also University is accredited and scholarships are available. Moreover, the ad copy adds the website for more details as well as the supplier's logo & names who participated on the project at the bottom of the background. This campaign has shown up in the first week of April; on Unipole billboards at Sheikh Zayed Road and on Digital Screen at Dubai Marina in Dubai
