HD Bank has launched a new teaser outdoor campaign to promote their various banking services. The campaign uses the hashtags “What are you waiting for” and “Why are you waiting” as a teaser to their campaign “Don’t Wait” that promotes HD’s banking solution. With straightforward humor, the ads show images of people waiting around until they age, with ad copy that reads “Waiting… Still Waiting”. Launched during the second half of January, the campaign uses billboards, double-decker poles and mega signs in various locations across Greater Cairo.
