Since 2011 Shell has celebrated its 100-year presence in Egypt. It first entered the country in 1911 to operate two concessions in Gemsa and Hurghada. Today Shell has several numbers of joint ventures and interests in Egypt, that's why Shell always care to meet Egyptian market needs, with deep knowledge of the most suitable oils. The global group of energy and petrochemicals companies Shell back again to the billboards of Cairo with a new promotional campaign, encouraging viewers to keep riding, the ad visual featured Shell Helix Ultra, the lubricant car oil, in its newer shape and energizing power, mentioning with Better performance, Longer life, Fewer emissions with highest performance API-SP, as Shell Helix Ultra oil barrel stands there on the left side. Moreover, the bottom side has their hashtag “كمل_مشوارك” which refers to “Keep_Riding”. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
