Since Emirates Development Bank (EDB) established plays a key financial enabler role for the UAE’s economic diversification and industrial transformation agenda, towards building a knowledge-based economy. As part of this strategy, EDB is set to become a key engine for the growth of the UAE’s economy, enabling plans to develop the national industrial ecosystem across key sectors, driving as such the UAE’s global competitiveness and sustainable growth. EDB keeps expanding SME funding support to both UAE Nationals and residents owning and managing businesses operating in the priority sectors. They also emphasize entrepreneurship and innovation, their main strategy focuses on five key sectors: manufacturing, healthcare, infrastructure, food security, and technology. EDB shows off in Dubai billboards recently with a new leading campaign, featured with Enabling Tomorrow, accordingly, the bottom side of the ad visuals has a straightforward call-to-action through their main website, to any further additional information. The campaign has shown up through the first week of this April across Hoardings in Sheikh Zayed Road, Bridge Billboards at King Salman bin Abdulaziz Al Saud Street, and Mega Com at Al Barsha Heights, as well as Lampposts in Sheikh Zayed Road, Dubai, also Wall Wrapping in Jumeira Street, LA MER, Dubai.