Kuwaiti banking institution ABK Egypt is back on the billboards of Greater Cairo with a new OOH campaign that announces the launch of their Mobile Wallet Application. Following their Triple Savings campaign from last month, the Kuwaiti institution is now offering a new way of using cash with ABK Wallet, a mobile app that allows you to load money on your smartphone and send instant transfers or pay at selected merchants. The campaign started to spread during the first week of November and uses a wide variety of OOH types and sizes: Large and X-Large uni-poles, Gates, Double-decker poles, T-Poles, Lightboxes, and Billboards across the city.
