Rich Bake continues to produce the very best for Egyptian families, through healthy & delicious quality bakery products. With the timing of Ramadan, Rich Bake appears in Cairo billboards with new local additions, Balady bread, as well as Shamy bread The Ad visual decorating the roads of Egypt with colorful scenes in strategic serial combinations, with display the new additions of balady bread and shamy bread featured with local vibrant dishes with the Egyptian theme. Especially balady bread represents Egyptian food cultured, the kind of bread that every family has on its table though different meals, besides in Ramadan, as well as shamy bread too You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.