The renowned brand Chaumet Paris has made its presence on Dubai's Billboards with an extensive OOH advertising campaign to present the new watch and jewellery collection that is inspired by the personality of Empress Joséphine. Since the establishment of Chaumet Paris in 1780, the brand has been inspired by the history of France, especially Empress Josephine since the jewellery house has been Empress Josephine’s official jeweller in the 18th century. Empress Josephine is a woman of power, a wife of the French military and political leader Napoléon Bonaparte and a fashion icon who reinvented fashion and created her own personal style. She brings back tiaras, symbolizing power and exquisite femininity into fashion in order to enhance her sovereign look. Now, Chaumet Paris reinvents Empress Josephine elegant collection, so the campaign has popped up on Dubai’s billboards to present the new collection, under the slogan Crown your style or توجي أسلوبك, showcasing the elegant and audacious collection from pear-cut, high jewellery pieces to watches. The new collection is bringing to life, the new colorful tones of Pearls, gemstones and diamonds. The OOH advertising campaign has made its presence in the first week of April; on Digital screen at Al Safa street (City Walk) in Dubai.
