After the super hit and transcendent success of Banque Misr advertisement campaign throughout recent years in “I am the son of Egypt” which is the literal translation of “أنا أبن مصر” and “You are Exceptional” which is “أنت استثنائي”, resulting positive interactions in different social media platforms; including Facebook, Twitter, and the global search site Google in Egypt, Banque Misr this year is raising the bar as usual with a new Ramadan Advertisement campaign on billboards of Cairo on an OOH advertising campaign after its last OOH campaign. Following the inspiring TV commercial and Jingle, featuring Medhat Saleh, Mahmoud El Esseily, and Diab, few weeks ago, Banque Misr has popped up on Cairo’s billboards to bring back its strong speech to their target audience “youth” by their powerful message “You Are The Possible” which has shown up on billboards “أنا الممكن و مش ممكن الصعب مني يتمكن”, empowering people by conveying a message that says that you can conquer any obstacles, appearing on billboards with the well-known branded colour of Banque Misr. Since Banque Misr aims to empower youth and the upcoming generations, Banque Misr is always keen to inspire Egyptians by highlighting their abilities to recognize their dreams no matter how big and to overcome challenges, which appears on Banque Misr’s Campaigns. So, are we smelling another hit for this year's campaign? Having so many questions regarding Banque Misr’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign's budget, types, kinds, locations, and more.
