Global Swiss food-manufacturer Hero has just launched a new OOH campaign to promote “Nutradefense”, one of the leading formula milks in their infant nutrition portfolio Hero Baby. The ads portray a mother and toddler over light-color backgrounds, with ad copy that emphasizes the unique combination of nutrients that promote adequate growth and intellectual development at this early stage. The campaign was launched during the second week of November and uses uni-poles and double-decker poles across the Greater Cairo.
