Egypt’s best-loved household brands Juhayna has spiced up Cairo’s billboards with its colorful background on an OOH advertising campaign to introduce the new Greek Yogurt with different flavours. Following Juhayna’s recent campaign of its N&G product, Juhayna is raising the bar higher with cheerful and colorful visuals to promote their yummy flavoured Greek yogurt in Cairo's road. The ad copy says “اليوناني الأصلي بالفاكهة” or “The Original Greek Yogurt with Fruits”, highlighting that the new Greek flavored yogurt with low in fat as well as low in sugar “قليل الدسم قليل السكر”, also on the bottom of the billboard, specifically on the right, the brand’s logo appears. Regarding the visuals, the billboard includes 4 different color, each color represents a flavour; the purple one refers to the mixed berries yogurt, the pink one alludes to the strawberry yogurt, the orange color is the Peach yogurt, and last but not least the yellow is the french vanilla bean yogurt. Having so many questions regarding Juhayna’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign's budget, types, kinds, locations, and more.
