The Egyptian food bank (EFB) was founded in 2006 by a group of businessmen to serve society and help those in need by specializing in Hunger under the name of the Egyptian Food Bank that would be converted to a national project that serves all governorates in Egypt. As a non-profit organization specialized in fighting hunger through diversity and innovation, they believe in Securing Healthy Nutritious Food to Alleviate the Suffering of Hunger, through gathering donations in different forms. Besides, create effective programs addressing hunger issues by creating partnerships with those who care about the underprivileged and hungry people in Egypt. With their branded green background and familiar logo, the visuals tend to reflect the giveaway spirit that we have to embrace during the holy month. The ad copy shows their famous tagline بزكاتكم كراتين رمضان هتوصل لملايين المستحقين which translates to your zakat help provide millions with food during Ramadan the holy month”. The bottom area includes the organization’s bank account number for donations and their hotline for any further inquiries. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
