The astonishing brand IKEA has paid a visit to the roads of Dubai with a huge OOH advertising Campaign, introducing its Ramadan campaign, under the motto of “This Ramadan Let’s Reset, Relax, and Refresh” or “خلنا نعيد الحياة لطبيعتها في رمضان”. Regarding billboard’s visuals, IKEA popular colors are fused with live images of their sustainable furniture masterpieces. In other words, the billboards feature a family gathering around a table that is well designed by IKEA, having their Iftar to make people feel Ramadan. When it comes to the Ad copy, you will notice that the logo’s brand has made its presence at the bottom of the billboard as well as the advertiser Al-Futtaim Group. Meanwhile, it displays some of IKEA’s special designs with its prices like “MORBYLANGA table” with 2,695 Dhs and the “VALLENTUNA” includes 2- seat modular sofa is about 3,050 Dhs. The Campaign has emerged in the first week of April, appearing on Hoarding Billboard at Al Khail Road, Sheikh Zayed Road, and Al Safa street in City Walk as well as Al Ittihad street in Sharjah. Moreover, the campaign has made its presence on Digital Screen at Financial Center street in Dubai.
