Due to Yaris’ hybrid technology with its smooth driving, low emissions, and accessible price point – illustrating why more than 80% of Yaris buyers choose the hybrid powertrain. The Yaris was also recognised for its design, dynamic performance, and class-leading safety, TOYOTA Yaris named 2021 European car of the year. With a new dynamic design and engaging interior, TOYOTA Egypt promoting the Yaris in Cairo roads billboards, with its hybrid new generation hatchback appeals, to progressive their new TOYOTA generation for those who are motivated by stylish looks, a dynamic drive, and those who want a car that meets their desire to make a sustainable choice. Yaris offers an affordable electrified option for drivers who are looking to make the move out of traditional internal combustion engines, with the mention “الشارع ملعبك which means the street is your play yard, as well as TOYOTA Fortuner, FACELIFT 2022, with the mention “ عدي حدودك” which means Exceed your limits. [AD] Toyota Yaris meets the market's preference of sporty styling with powerful performance, With exceptional build quality, makes the Yaris Hatchback reassuringly reliable and one of the safest on the road. Toyota has included various active technologies to help prevent an accident from occurring. Vehicle Stability Control (VSC), Tire Pressure Monitor System (TPMS) and Rear Fog Lamps are now standard in the Yaris Hatchback in addition to Brake Assist (BA), Electronic Brakeforce Distribution (EBD) and an Anti-lock Braking System (ABS). In the event of an accident, you’ll be extra protected by dual airbags. Explore more of what the new Toyota Yaris 2021 is bringing through: https://toyota.com.eg [AD] The campaign is brought on the roads by the leading outdoor media provider OUTSITE OOH. With an extended portfolio of success stories with Toyota on Cairo's billboards, OUTSITE has always been a key partner for the automotive brand who precisely manage and strategically appoint locations that hit its target accurately, successfully reaching the needed segments and guaranteeing maximum traffic with high frequency of exposure. You can connect with OUTSITE to execute your campaign through https://outsiteooh.com/contact-us/ You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.