QNB ALAHLI has launched a new OOH campaign that focuses on branding rather than the promotion of any specific product. Following their previous campaign that advertised versatile savings accounts, the brand now shifts their focus to branding values and emphasizes the strength of the bank as the leading international financial institution from Qatar. Under the slogan “Achieve your dreams with QNB ALAHLI”, the ads feature models with conceptual envisioning face-expressions over abstract backgrounds, and can be seen on Large and X-Large uni-poles, Billboards, T-Poles, Lightboxes, and Flags across the Greater Cairo.