The personal care segment IFFCO Beauty by the leading IFFCO Group has launched an outdoor campaign in the streets of Dubai to bring up its latest innovation, Guardex, the antibacterial range of products that fights germs, with four different fragrances. The OOH campaign has turned up with the brand's gripping slogan Get back in touch, presenting the new bar soap, hand wash, shower gel, and sanitizer to invite the audience with the words try our new sanitizing range, highlighting that it provides 99.99% protection. Guardex is not only designed for protection but also to perfume your skin, available with scents like Arabian Bakhoor and lemon. The OOH campaign has shown up in the third week of March, appearing on a uni-pole and a hoarding by Media 24/7 in Sheikh Rashid Road in Dubai, and another hoarding in Al Ittihad Street in Sharjah.
