The illustrious jewelry brand, Damas, has shown up on the billboards of Dubai with an OOH advertisement to bring back its precious Alif collection of jewelry, appearing one more time after its last OOH presence in November. Sparked by the sophisticated Arabic heritage, expressed with elegantly crafted and simply prepossessing pieces of jewelry, Alif by Damas is exhibited on the billboards with a glimpse of the collection to showcase the yellow gold ring inlaid with diamond bits, sided by the polished yellow gold diamond bangle as well, provoking the sense of gorgeousness for every influential Arabic lady passing by. The OOH ad was seen in the first week of March, surfacing on a uni-pole by Backlite Media in Sheikh Zayed Road, Dubai.