In parallel to its recent #TogetherMeans OOH campaign, the leading Etisalat has launched another outdoor campaign on UAE's billboards to spread the word about the opportunity of exchanging your phone with a new one with the Upgrade Anytime program. The Upgrade Anytime program offers iPhone users who purchased the latest iPhone on the Smart Pay plan by Etisalat, to simply and exclusively grant the chance to exchange it after 90 days with a new one. The OOH campaign has emerged to reassure you that you'll Never get stuck, inviting you to Get a new phone and enjoy a free upgrade every 90 days. The campaign was seen in the last week of February, surfacing on digital billboards by TASWEEQ across Al Sharq Street, Al Taawun Street, and Al Ittihad Street in Sharjah, in addition to bridge billboards by Hills Advertising, Hypermedia, Eye Media, and Emirates Neon Group across Sheikh Zayed Road and Omar Bin Al Khattab Street in Dubai, and Sheikh Mohammed bin Zayed Road along Dubai, Ajman, Sharjah, and Umm Al Quwain.
