The prominent Emirati bank, Emirates NBD, has launched an outdoor campaign in the streets of Dubai in collaboration with Dubai Police to raise awareness for keeping your bank account secured and not giving out your info with ease. It shows up on the billboards after a few months since its last OOH appearance with different offerings. As part of its Don't take the bait awareness campaign, dedicated to educating customers with the practices needed to protect their personal data and avoid growing fraud attempts, Emirates NBD has turned up to advise the audience with the announcement Don't make a fraudster's job easy, giving some quick actions that you should never do to stay safe like Don't donate money without verification, Don't share your bank account details, and Don't share your password or CVV. The OOH campaign was seen in the last week of February, appearing on a digital billboard by Hills Advertising in Sheikh Zayed Road, bridge billboards by ENG and Hills Advertising across Al Khail Street, Sheikh Rashid Road, and Sheikh Zayed Road, as well as lampposts across Al Khail Street and Rebat Street in Dubai.
