Nogoum FM 100.6 launches a new OOH Ramadan campaign to promote their programs for the Holy month. The ads include the name of its hosting stars and scheduled time for the program. The copy of the ad is “Ramadan of the stars/ nogoum”. The word nogoum in the copy has a double meaning which represents the name of the FM and the stars. Launched in 2003 by Nile Radio Productions, the station became number one in a very short time in the Middle East for its observed change in the form and content of radio programs. The calligraphy of Ramadan is different from Nogoum FM’s usual calligraphy while maintaining the usual white color. Also, there is a crescent and a lantern to represent Ramadan.There are uni-poles and double decker poles. The campaign is available in many places in Greater Cairo such as 6thOctober Bridge, 26th July Bridge, and Sphinx square in Mohandeseen which are well-known to have a heavy traffic.
