The popular fashion retailer by Apparel Group, R&B, has made it to the billboards of Dubai with an OOH campaign to spread the word that it's now available for you to shop at Ibn Battouta Mall in Dubai. With a big presence of 43+ stores across 6 different countries in the GCC region, R&B has turned up in Dubai's streets with its tagline Love it. Wear it to make it known that its stores are on a rise with a new one Now Open in Persia Court in Ibn Battouta Mall. The visual is capturing a cheerful scene of a happy family wearing their outfits from R&B, conveying the brand's vast range of fashion for men, women, and kids with accessories, footwear, lingerie, and sportswear. The OOH campaign has emerged in the third week of February, landing on a hoarding and mega-coms in Abraj Al Mina Street, as well as lampposts across Ibn Battuta Street in Dubai.
